Official ProposalProposal for Chimneys Plus Roofing & Exteriors
Madison & South-Central WI
Discounted Pricing Special Expires: Friday, November 20, 2026 — 5:00 PM CT — Only discounted pricing expires; this proposal remains open.
0d:00h:00m:00s
Web Wisconsin
Chimneys Plus Logo
Strategic Proposal & Concept WalkthroughPrepared exclusively for Chad Perkins

Turn Every Madison Chimney & Roof Inspection Into A Lifelong Returning Customer.

Chad, you’ve earned a 4.9-star reputation with CSIA-certified sweeps, honest quotes, and flawless repairs across Madison and 13+ South-Central communities. Here is the blueprint to own your website, stop leaking calls when crews are up on roofs, and put annual sweep reminders on autopilot.

4.9 Stars (53 Google Reviews)
CSIA Certified Sweep on Staff
BBB A+ Accredited (Chimneys Plus LLC)
Schedule A Zoom Call
https://chimneysplus.webwisc.comLive Concept
Chimneys Plus
Chimneys PlusRoofing & Exteriors
(608) 738-1268
Concept Site Ready Today

Chimneys Plus Roofing & Exteriors

Inspections, Cleanings, Liners, Crowns & Full Roof Replacements Across South-Central WI

Locally Owned & OperatedUnlimited Updates
Instant Demo PreviewWalk through the live demo with Bob Turner today
Walk Through Demo
Discovery & Audit

Current Online Presence: Where Chimneys Plus Stands Today

We conducted a thorough audit of your digital footprint across Google, Facebook, and your current website. Here are the verified findings:

Chimney sweep inspection in Wisconsin
Google Business Profile
Rating & Reputation4.9 Stars

High Trust, Low Volume

4.9 stars across 53 Google reviews after 5+ years in business. Madison homeowners rave about Chad personally, but 53 total reviews leaves you vulnerable to competitors with automated review engines that rack up hundreds.

Roof replacement Madison WI
Website Architecture
ChimneysPlusWI.comRented, Not Owned

Third-Party Developer Dependency

Current site is credited to outside developer PuenteTech. You do not fully own or control the code, and simple content or service additions require outside invoices and waiting.

Hours Listed: Mon–Fri 8 AM–5 PM, Sat by appt.
Chimneys Plus South-Central Wisconsin service area
Regional Coverage
Service Area13+ Communities

Madison + South-Central WI

Serving Madison, Sun Prairie, Middleton, Verona, Fitchburg, Waunakee, DeForest, Portage, Baraboo, Reedsburg, Wisconsin Dells, Tomah, and Mauston. Active Facebook page linked.

Critical Bottlenecks

Current Weak Points Holding Chimneys Plus Back

Every business has friction points. For a growing chimney and exterior crew, these specific inconsistencies cost you high-ticket replacements every single month.

Phone calls missed while on roofs
Headline Weakness
Two Public Phone Numbers

Confusing Homeowners & Splitting Leads

Your CRM records list (608) 738-1268, while your website prominently publishes (608) 733-0097. When callers dial two different lines, missed calls fall through the cracks and Google local rank suffers.

Email mismatch
Identity Split
Two Different Gmail Addresses

Fragmented Inboxes & Lost Messages

CRM email is chimneys.plus.wis@gmail.com, yet your website publishes chimneyspluswisco@gmail.com. Inquiries split between inboxes, and free Gmail addresses don’t convey the professional polish of a branded domain.

Website rented from outside builder
Ownership Risk
Website Rented, Not Owned

Outside Developer Holds The Keys

Your site is credited to outside developer PuenteTech. If you need seasonal promotions or service changes, you wait on someone else’s schedule or pay extra hourly bills instead of having full ownership.

Chimney reviews
Untapped Potential
53 Reviews After 5+ Years

No Automated Review Engine

You’ve been in business since 2020 with a 4.9-star reputation, but without an automated text sequence sent right after completion, most happy homeowners forget to leave a review.

Crew working high on roof
Lost Revenue
Calls Missed While On Roofs

No Missed-Call Text-Back

When Chad and the crew are 30 feet in the air or inspecting a dirty flue, you can’t pick up the phone. Without missed-call text-back, that homeowner immediately calls the next roofer on Google.

Wisconsin fall chimney rush
Lost Retention
Annual Sweeps Run On Memory

No Automated Heating-Season Reminders

Chimney sweeps are naturally annual. Without automated reminders queued every August before the heating season, prior clients forget who cleaned their flue last year and search Google all over again.

Complete Relief & Business Growth

Our Solutions For Chimneys Plus Roofing & Exteriors

Imagine waking up knowing your website is 100% yours, missed calls are saved instantly by automated text-back, and your previous customers return every fall without you lifting a finger. Here is how we solve every bottleneck:

Custom website you own
100% Owned By You

A Custom Website You Actually Own

No third-party developer hold. Your domain, your code, your name. Hosted lightning-fast on cloud infrastructure, mobile-perfect, with Unlimited Content Updates handled by our Wisconsin team so you never worry about maintenance again.

Unlimited updates included
One phone number across Google
One Number Everywhere

One Number & Unified Identity Everywhere

We synchronize your Google Business Profile, website, social pages, and directory citations under one primary phone number and a unified branded domain email. Clean, authoritative, and trusted by both Google and homeowners.

Google consistency boost
5-star reviews on Google
Turn Happy Clients Into 5 Stars

5-Star Google Review Engine

Whenever Chad finishes an inspection or a roof crew wraps up, an automated friendly SMS is sent asking for their feedback. Happy customers are routed directly to Google with one tap. Watch your 53 reviews climb to 150+ without awkward conversations.

1-tap Google review link
Crew working on roof with automated text-back
Instant Homeowner Text-Back

Missed-Call Text-Back While On Roofs

When you’re high on a ladder or inspecting a firebox, you can’t pick up. Our system detects the missed call and automatically sends a polite text response back to the caller so they know you received their message — saving high-ticket jobs before they call anyone else.

Saves high-ticket repair calls
Annual chimney sweep reminders
Automated Fall Reminders

Online Scheduling + Annual Fall Reminders

Homeowners can self-book sweeps and free roof assessments 24/7 directly from your site. Every August, previous sweep clients automatically receive a friendly text to lock in their spot before the cold Wisconsin winter rush fills your schedule.

Fills your fall calendar automatically
Connect CRM unified inbox
All-in-One Command Center

Everything Under One Roof in Connect CRM

Texts, emails, website chats, estimates, job photos, and customer histories live in one single app on your phone and laptop. No chaotic sticky notes or forgotten calls. Run your entire Madison operation smoothly from anywhere.

Mobile & desktop apps included
The Math of Retention

How This Virtually Pays For Itself

Let’s skip marketing jargon and look at real Wisconsin numbers. Consider what happens when you follow just ONE average homeowner household who finds Chimneys Plus on Google.

The Story Of One Household

One Homeowner Finds You On Google. Books A Sweep. Returns Every Fall.

A homeowner in Sun Prairie buys a wood-burning fireplace and searches Google for a certified sweep. They find Chimneys Plus, see your 4.9-star rating, and book a yearly sweep and inspection.

A typical sweep and inspection visit is about $250. That’s $250 for visit one. Then, because our marketing and automated reminders reach out to them every August before the heating season starts, they book with you again next fall. And the fall after that.

Management plan breakdown: about $1.63/day (or $49/mo). One household alone virtually pays for itself.
Average Ticket Illustration
$0
Average Sweep + Inspection
Wins homeowner once on Google
Automated reminder brings them back
Returns every single fall
Tier 1: Modest Growth

We Won’t Just Stop At One New Household A Year

Imagine adding 100 new households across Madison, Sun Prairie, and Middleton in your first season.

First Fall Revenue:
$0
And $25,000 again every fall after because they return.
At about 2 returning households a week on average across the year.
The Full Potential
Tier 2: Regional Dominance

600 Returning Households Across 13 Cities

When 600 households across your 13+ South-Central Wisconsin communities trust Chimneys Plus:

Recurring Annual Value:
$0 / year
Every year they return — about $410 per day across the year.
Remember: These are return visits — the same households returning every fall, not 600 new clients to win every single year.
Tier 3: The Reality

The True Cost Of Waiting

Every month without missed-call text-back and automated annual sweep booking, dozens of Madison homeowners who need cleanings, liners, and roof assessments are finding another contractor.

Once a homeowner picks a sweep, they stick with them.Waiting even a few weeks before next fall means missing the households that could have funded your business for years.
Every delay gives those households to someone else.

*Illustration based on a typical $250 sweep + inspection visit. This is an illustration to demonstrate customer lifetime retention and recurring fall return math, not a legal guarantee of revenue. Actual tickets vary by chimney condition, repairs, liners, and roofing scopes.

Simple 1, 2, 3 Process

3 Steps To Get Started

Choose your setup option, select your plan & features, and review your one-page acceptance summary below.

1

Choose Your Setup

★ Recommended — Fastest To Get Found
Concept design
Option A: Standard Design

Standard Design

Quick turn-around, moving forward with this concept design

$499
normally $2,995
  • Up to 2 design feedback rounds included
  • Ready to launch in days, not months
  • 100% mobile-responsive for Wisconsin homeowners
  • Includes chimney & roofing service landing architectures
One-time setup fee
Selected
Custom design
Option B: Custom Design

Custom Design

Premium, completely custom build based on your input — All Hands On Deck

$999
normally $4,995
  • Completely custom design built from your exact input
  • Priority Queue: Jumps towards the front of our design queue
  • Custom color grading and full photo gallery retouching
  • Unlimited design consultation revisions before launch
One-time setup fee
Select Option B
2

Now Choose Your Plan & Features

Core Website Foundation

Management Plan

Standard to keep the website up and live on the internet with secure cloud hosting, SSL protection, and Unlimited content updates per year*.

We're a local small business — we know all our clients on a first-name basis. Like having a digital team on call whenever you need us, without high staffing costs!

Currently selected: Annual ($49/mo, billed annually)Includes full SSL encryption & dedicated Wisconsin account rep

Optional Add-Ons (Select Any To Add)

Click anywhere on a card to select or deselect. Selecting Connect CRM auto-includes Unlimited Events & Online Appointment Scheduling at $0 FREE.

0 Add-ons selected
Connect CRM
Most PopularConnect CRM
Connect CRM
$99/mo.

All-in-one customer command center customized for Chimneys Plus. Automatically includes Unlimited Events and Online Appointment Scheduling at $0 FREE.

  • Missed-call text-back when crews are up on roofs
  • Automatic fall sweep reminders before heating season
  • 2-way SMS & email conversations from one inbox
  • Invoicing, estimates, and customer contact records
Unlimited Events
FREE w/ CRMUnlimited Events
Unlimited Events
FREE with Connect CRM

Organize community workshops, contractor open houses, and homeowner fire-safety seminars with zero ticket commissions.

  • Included FREE with Connect CRM ($0/mo)
  • Zero ticket commissions on any paid registrations
  • Automatic QR tickets & Apple/Google Wallet
  • Automated event reminders & RSVP tracking
Online Appointment Scheduling
FREE w/ CRMOnline Appointment Scheduling
Online Appointment Scheduling
FREE with Connect CRM

Self-service online booking for sweeps, level 1/2 inspections, and free roof assessments across Madison & South-Central WI.

  • Included FREE with Connect CRM ($0/mo)
  • Syncs directly to Chad Perkins' work calendar
  • 24/7 self-service homeowner booking
  • Automated confirmation & pre-visit text instructions
Restaurant Online Ordering
Restaurant Online Ordering
Restaurant Online Ordering
from $49/mo

Commission-free online ordering and reservations for food & beverage businesses. (Specialized food business module).

  • 0% commissions on pickup and table orders
  • Direct online menus & reservation engine
  • Table reservations & QR code mobile ordering
  • Automated customer loyalty promotions
AI Virtual Receptionist
24/7 CoverageAI Virtual Receptionist
AI Virtual Receptionist
$199/mo.

Trained on Chimneys Plus services, service areas, and pricing. Answers homeowner calls 24/7/365 when your crews are on roofs.

  • 24/7 phone answering, day, night & weekends
  • Qualifies chimney vs roofing inquiries
  • Captures homeowner name, address & issue
  • Books inspection appointments automatically
SEO Keyword Boost
Google Map PackSEO Keyword Boost
SEO Keyword Boost
Two tiers — Deluxe & Advanced
$199/mo.

Targeted Google search optimization to rank Chimneys Plus at the top of local searches across Madison and South-Central Wisconsin.

  • Choose Deluxe ($199/mo) or Advanced ($399/mo)
  • Focus on Top 3 Google Map Pack rankings
  • Google Business Profile protection lock
  • Directory sync across 50+ local search platforms
3

Let’s Get Started

Discounted Pricing Special Expires: Friday, November 20, 2026 — 5:00 PM CT

Only the discounted pricing expires — this proposal stays open and acceptable.

0d00h00m00s
Investment Summary

Ready To Grow Chimneys Plus?

Review your selections below. Tapping Accept Proposal will prepare your onboarding agreement on Web Wisconsin's central activation portal.

Setup Selection:Standard Design ($499 one-time)
Website Management Plan:Annual ($49/mo, billed annually)
Optional Add-Ons Selected:None
Due Today To Get Started:
$499
Ongoing Monthly Total:
$49/mo.

*Due today covers only the one-time setup fee. Monthly management plan and selected add-ons are billed separately.

Have questions? Contact our support team
About Your Team

About Web Wisconsin

We're a local Wisconsin digital agency — not a faceless out-of-state call center. We know every one of our clients on a first-name basis.

Web WisconsinLocal small business. First-name-basis service. No high staffing costs — just a dedicated team that picks up the phone.
Questions Answered

Frequently Asked Questions

Chad, here are straightforward answers to the questions chimney and roofing owners ask us most.

Yes — 100% yours. Unlike your current site credited to an outside developer, this website is built under your domain and your name. You own it outright, and our team handles unlimited content updates so you never wait on a third party again.

Still have more questions? We're happy to help.

Contact Us — File A Support Request